Modeling Advice
Frequently Asked Questions and Articles
By Joe Edelman - The Business of Modeling

Branding - It's not just for cattle

I could make a few cow jokes here but I shall refrain.

Branding: Do YOU know what it is and how it applies to models?

Let's do a little exercise . What is your email address? Do you have an email address with nicknames or numbers? Does your email address look something like cutiepromodel555@aol.com?

If you answered yes to either of the last two questions then you definitely don't understand branding.

According to Webster s Dictionary, branding is "to mark with a brand" and "to impress indelibly".

In the world of marketing one of the most important elements of branding is name recognition. As a model this is incredibly important to you. You want agencies to hear, use, and remember your name as often as possible.

There is only ONE format for your email : YourName@xxxxx.com

It doesn't matter where your email is hosted. Hotmail, Yahoo, Netscape and Mail.com all offer free email accounts. Even AOL offers multiple user accounts so you can even set up a separate account for your agencies to contact you.

DON'T feel the need to add words to the address, like model, professional, etc. Remember this is a visual business your portfolio and comp card should prove that you are a model and professional. Your email address is a simple communication tool - keep it simple and use it to your advantage to help agencies remember your name.

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