Modeling Advice
Frequently Asked Questions and Articles
By Joe Edelman - The Business of Modeling
What to wear...
Proper Clothing Selection For
Your Modeling Portfolio Shoot
Hint: Shop at Wal-Mart or Target!
Better yet: Don't shop at all!
I recently received an email from a prospective commercial model. The young lady sent me a very well written inquiry requesting some information and guidance. She was smart enough to provide me with all of her stats and attach a few photos that she had recently shot with a local photographer.
As I opened the photos, to my disappointment I found a selection of images featuring floral print dresses, hoop ear rings and outfits that didn't fit properly.
In other words - this young lady had a set of images that she spent a lot of money for and put a lot of effort into and they are ultimately worthless.
For a commercial model - the clothing is a costume. The clothing is meant to make the character convincing.
Let's face it - if someone looks at your photos and comments on the outfit - you have failed. Your portfolio is designed to sell you - not the clothing, definitely not jewelry, and definitely not the makeup or photographers creativity.
When selecting outfits for a commercial portfolio shoot - be sure to follow these simple guidelines and you won't go wrong.
- Solid colors. Absolutely no floral prints or patterns.
- Make sure the clothing fits properly. Be realistic. Just because you like to wear your clothing tight doesn't mean that it looks good in a photograph that way.
- No trendy or fashion oriented outfits. A commercial portfolio is about personality - your ability to look and act like an "attractive real person."
- Be sure to have a good mix of colors and styles. An agency should not be able to tell what your favorite color of clothing is when they look at your book.
- No Jewelry!
For headshots, also be sure to remember the following guidelines:
- Avoid white and light pastel colors.
- Avoid v-necks unless your photographer is proficient at photographing them properly.
- Be sure that the top has shoulders - no spaghetti straps, tank tops or sleeveless shirts.
If you have planned your shoot properly - you started with ideas and then selected outfits to match the ideas.
Remember - your modeling portfolio is selling you and your ability to portray different characters. The outfits that you select are a costume and should not become the focus of the picture.
One final suggestion. . . If you find yourself with a great idea, but you don't own the outfit that you need, avoid running out to the mall and spending money on an outfit that you may never wear again.
- Beg, Borrow and Steal. Check with friends and relatives - you may be able to borrow the outfit that you need.
- Use the credit card plan. Be sure to check on the stores return policy. (Don't tell anyone that I gave you this idea.)
- If you absolutely have to purchase something that you will only need for the shoot - go to Wal-Mart or Target!)
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