NO, NO, NO, NO NO! You don’t need a portfolio – in fact you don’t even need a professional photographer. I know, people stop you all the time and tell you that your infant or toddler is just “so adorable” that they should be the next Gerber Baby! First and foremost – remember this [...]
A composite card (sometimes called a ZED) is a model’s business card. In most cases, your comp card is your one and only opportunity to make a good first impression. Many agencies will not even meet with you until you have your comp card done – because that is the tool that they use [...]
There are a few EXTREMELY important concepts to remember: Remember that this is truly a “first impression” business. You know the quote – “You only get one chance to make a good first impression.” – There is no business where that is more true than modeling. Every agency or client that you contact – your [...]
Do yourself a favor… Don’t start calling agencies for appointments until you have a portfolio and comp card. Any agency will tell you that they need your comp card to be able to market you for work. While you may be able to get an appointment here or there – you will definitely have [...]
Acting / Commercials Playing a role on television in an advertisement for a product, service, or idea. Promotional Live modeling designed to drive consumer demand for a product or brand. It can range from representing a company at a tradeshow to handing out samples in a shopping mall or appearing on behalf of an alcohol [...]
Hint: Shop at Wal-Mart or Target! Better yet: Don’t shop at all! I recently received an email from a prospective commercial model. The young lady sent me a very well written inquiry requesting some information and guidance. She was smart enough to provide me with all of her stats and attach a few photos that [...]
I have noticed a trend in the past few years, scam artists are getting smarter in the modeling biz! Years ago there were only a few and it was obvious who was what. Lately, even I have been shocked at what these crooks have cooked up. These individuals have gotten smarter and realize new [...]
A headshot is an actor’s most important marketing tool. It IS your first impression — it can lose you the job or get you the audition! Your headshot is your calling card — it represents you — so it better look like you…and when you walk through the door with your headshot, be sure [...]
When you are shooting your portfolio your choice of makeup artist can make or break the outcome of your shoot. In my experience, you can divide the best makeup artists into two distinct categories. The first group is almost always beauty or makeup school trained. They are technically excellent in their application and likely [...]
Every model should learn how to apply makeup. HOWEVER – when you are building your portfolio – HIRE A Makeup Artist! Your portfolio and comp card pictures are your primary and most important marketing tool. Not only is it important to hire a great photographer, but it is equally as important to hire a [...]
There is no need to spend a hundred dollars or more for a portfolio. There is no reason to have your name printed or embossed in the cover — unless of course you have money to waste. Remember – fancy book will NOT get you work – it is what is inside it that [...]
When it comes to printing services – believe me – you will get what you pay for. Don’t cheap out! Your comp card IS your first impression I strongly recommend OTL Graphics for Comp Card printing. (No… they do not pay me for the recommendation) Based in the Philadelphia area, OTL Graphics has been [...]
That’s correct – you only get 5 shots to make a good first impression and if you don’t hit the target with all 5 shots – you will severely limit your chances of being accepted by an agency. Just like your portfolio, your comp card must tell a story – not a short story [...]
Teenagers (Over age 13) and older do need portfolios. Children under the age of 13 rarely need portfolios. The types of pictures in your portfolio are determined by several criteria: Your age and your age range: Your pictures need to show how old and young you realistically can look. Your age also [...]
Everything!!! Let me explain… To begin with – let’s face it – McDonald’s is one of the most successful companies in the world when it comes to brand recognition. Along with Coca Cola, McDonald’s has a history spanning more than 30 years of incredibly successful marketing. Ok, Ok – I know – that [...]
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