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A few samples of my published work...
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Poster and Promotional Images for Stage2 Marketing and Coors Light

Coors Light and Stage2 Marketing
Click Image to view larger version

The subject: Promotional models in football uniforms promoting Coors Light Beer.

Each girl was photographed separately so that individual promotional shots along with a group shot could be produced. The poster / group shot is designed by Joe Edelman.

The individual promotion shots:


Catalog Images for PromGirl - Clarisse

The subject: Models wearing Clarisse Designer Prom Gowns

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Copyright www.JoeEdelman.com


Weekly Newspaper Ads for Forman Mills

The subject: Models wearing Forman Mills Clothing

These shots were done during tapings of television commercials for Forman Mills.

Shot with existing television studio lighting none of the shots were posed or staged for the still shot - the actors were perfomring for the televison camera.

Copyright www.JoeEdelman.com


Cover Shot for Big Builder Magazine

The subject: Three corporate executives from Orleans Homebuilders

These images are shot on location outside their corporate offices in Bensalem, Pennsylvania.

I was given 15 minutes with the three men. The lighting was battery powered and set-up in advance right outside the main entrance to the building. It was raining when the photo was taken.

Copyright www.JoeEdelman.com

Cover Shot for Private Label Buyer Magazine

The subject: Two corporate executives from Rite Aid Corporation with Rite Aid Brand private label merchandise

These images are shot on location outside a Rite Aid store in Harrisburg, Pennsylvania.

Inside 2 page spread
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to enlarge
Copyright www.JoeEdelman.com

Cover Shots for Summer Broadway Brochure

The subject: Broadway theatre plays staged at Muhlenberg College Theatre in Allentown, Pennsylvania

These images are shot during final dress rehearsals for summer theatre programs staged using student as well as professional equity actors.

Recent Samples from shows:
Click to view image Click to view image Click to view image Click to view image Click to view image Click to view image

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a.m. Magazine for The Allentown Morning Call Newspaper

The subject: Cicadas emerging from a 17 year nymph cycle.

The shot originally done for a series about the "Sounds of Summer". The subject that I was tasked to shoot was Bug Sounds. The approach was to shoot a group of children on a night time outing at a nature center - their goal - to find insects that make noise.

Images from the shoot:
Image #1
Image #2
Image #3

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Political Campaign Brochure

The subject: Joe Driscoll, 15th Congressional District Candidate

The assignment was to create images for a direct mail campaign piece as well as the candidates web site. The images ranged from family portraits with his wife and children to location settings with factory laborers.

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Cover Shots for Lafayette Magazine

The subject: Community Outreach Program

This image is a location shot lit with available flourescent lighting. Shot with a 200mm lens - the shot was not staged or posed..

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The subject: High School Art Program

This image is a location shot lit with 4 strobes and ambient lite.

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The subject: Faculty Research Grants

This image is shot on location in a small research lab with the background digitally added.

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Cover Shot for New Living Magazine

The subject: Venus Swimwear model Pamela Moore

This image is a studio shot with the swimming pool water background digitally added.

Before and After Comparison
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Click image
to enlarge
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Pyrotechnic Performers for feature article in Australian Magazine

The subject: The Flaming Butterflies pyrotechnic performers photographed for The West Magazine of Fremantle Australia.

I originally met and photographed this duo in Toronto, Canada in 2001. This shoot took place both inside and outside my studio here in the United States and the images have been published worldwide as well as used for promotional material for the performers.

Additional images of the Flaming Butterflies:
Image #1
Image #2
Image #3

Copyright www.JoeEdelman.com

Rotating Ad Banner for NCAA College Basketball

The subject: Lafayette College Varsity Men's basketball team and their favorite professors.

Copyright www.JoeEdelman.com
Click image
to enlarge

Each of the pairs were shot separately in a studio setting created in the Student Center on campus. The finished images were then stripped together and printed on the canvas material for the rotating ads.

Copyright www.JoeEdelman.com

Poster for St. Malt Liquor - Pabst Brewery

The subject: Model Cue Shepherd for a regional poster campaign for St. Ides Malt Liquor

This image was contracted by Pabst after their Art Director found Cue's portfolio on my web site and inquired about purchasing rights to an existing image for the poster. After some discussion a new shoot was planned and this shot was made specifically for the project.

Copyright www.JoeEdelman.com

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