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The Psychology and Techniques behind Photographing Beauty

March 10, 2018 @ 3:00 pm - 7:00 pm EST

I will be presenting this talk at the 2018 Evolve to Succeed sponsored by the Professional Photographers Association of Massachusetts.

80% of photographing people is psychology.  20% is the art and science of photography.  Cameras, lenses, lights and modifiers – these are the things that photographers love but these are NOT what makes a great beauty shot or portrait. Photographing people for any reason – is a relationship game and the gear must take a back seat to the interaction between you and your subject.

Photographers routinely go out of their way to learn how to sell to their clients but they don’t put the same effort into learning how to interact with their clients to get the desired results in front of the camera.

Great images are the result of great problem solving and beautiful images require planning and collaboration.  Joe is going to take a deep dive through his entire process and show us how he plans and executes his shoots. He will cover everything from shoot prep with his subjects and makeup artists, to his lighting, shooting and communication and posing techniques and much more.

In addition to sharing his process from beginning to end, Joe will demo many of these techniques, while working with a live model and makeup artist to create one of his unique beauty shots.

Joe also has an outline for using these techniques to improve your bottom line as portrait photographers and creating a whole new customer base by shooting modern day beauty.


March 10, 2018
3:00 pm - 7:00 pm
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Hotel 1620
180 Water St.
Plymouth,MA02360United States
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Would you like me to present to your group or organization? Booking Info