MY MISSION:  To help photographers develop a solid understanding of the “How’s and Why’s” behind making consistently great photographs. – – Joe Edelman


Joe Edelman

I am an award winning advertising and editorial photographer, author, educator and YES – that crazy PHOTO Joe Edelman on YouTube!

I take great pride in sharing my knowledge via my popular YouTube Channel: Photo Joe Edelmanrecognized by YouTube as one of the fastest rising channels of 2016.


I am also honored to have been named a Light Leader by Photoflex

As described by Photoflex: “Photoflex Light Leaders are shaping the industry as top photographers, videographers and educators. Big fans of Photoflex gear, they are innovative, creative and pushing the limits of the photographic industry.

I have earned a reputation as a lively and popular instructor and lecturer at camera clubs, photography conferences and photography workshops across the United States.  I have also served as an adjunct professor teaching about Creativity and Photography at Muhlenberg College in Allentown, PA and Northampton County Community College in Monroe, PA.

My career has spanned four decades, from my start as a newspaper photojournalist to my work today photographing all types of people and serving as a photo educator who motivates and educates new and experienced photographers all over the world.

I have received both state and national awards for fashion photography as well as photojournalism in the categories of News, Feature and Sports photography.

My primary target – people!  I am best known for my photographs of beautiful women. Check out my portfolio here.

My work has been published in magazines like Maxim, Cosmopolitan, Get Fit, Shape and Good Light Magazine to name but a few. I have been called upon to complete assignments for both the New York Times and The Los Angeles Times and I have serviced commercial advertising clients from all over the United States.

In addition to my role as photographer, I have been nationally recognized as an innovator in shaping models portfolios and careers. Simply put I advise serious models (both new and experienced) about how to market themselves.  I am the author of the popular modeling advice website which contains loads of information and guidance for new and experienced models and well as the most comprehensive modeling agency directory online.

I am often used as a source for television stories as well as newspaper and magazine articles on the subject. Author: JE Bright references my writings in his book: America’s Next Top Model: Fierce Guide to Life: The Ultimate Source of Beauty, Fashion, and Model Behavior.  My work has also been referenced by author Rif K. Haffar in his book: Roadmap to Stardom: How to Break into Acting in Hollywood

Along with my incredible wife and two dogs, I am based in Allentown, Pennsylvania.

Joe Edelman




Just a few of the articles written about my videos and work on YouTube

YouTube NextUp 2016


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