Marketing for Photographers

Marketing is a pain in the A _ _!!! There I said it! Try it — say it out loud, you will feel better!

I have never met a photographer who became a photographer because they loved marketing. Marketing for photographers is a necessary evil of sorts. It doesn’t matter if you are just trying to build a following of like-minded people or if you are trying to build a client base on your way to a successful business. You won’t accomplish your goal without some serious marketing efforts.

The good news is that it doesn’t have to take over your life, and it doesn’t need to be difficult. With these articles, I am going to do my best to help you get a better grasp on marketing so that you can streamline your efforts and get a much better return on your time invested.

Bookmark this page and check back often!

  • Under Promise & Over Deliver is the WRONG Approach

    Under Promise & Over Deliver Is a Bad Idea

    I first learned the concept of under promise and over deliver from a trusted mentor way back in my twenties. Turns out, it is an aphorism. Aphorisms, like clichés, are those pithy, often overused observations that contain a general truth, like, “if it ain’t broke, don’t fix it.” I mean,…

  • How to Add Value to Your Photography

    How to Add VALUE to Your Photography and WHY it is So Important

    Episode #256 of the TOGCHAT Photography Podcast - Recorded July 1st, 2021

  • Personal Branding Is NOT Just For Professional Photographers

    Personal Branding Is Not Just for Professional Photographers

    Episode #245 of the TOGCHAT Photography Podcast - Recorded April 1st, 2021

  • How to create an automated photo backup system with cloud storage

    How To Create an Automated Photo Backup System With Cloud Storage

    How many photos do you have stored on your hard drive? A thousand? Ten thousand? A hundred thousand? Maybe a Million? Or, are you like me with 13tb of digital files stored on hard drives? Do you have backups? That’s correct, backups, plural… meaning more than one. If you don’t…

  • Websites for Photographers

    How To Create a Killer Photography Website for Your Business

    Social Media? Check! Domain Name? Check! Website Hosting? Check! Now what???? Time to put yourself out there and create the website that people will visit to look at your work, learn more about you, contact you and hopefully hire you to photograph their events, their products, their portraits or weddings.…

  • How To Choose a Good Domain Name and Website Hosting for Photographers

    How To Choose the Best Domain Name for a Photography Website

    Are you just a little techno-phobic? Does the the thought of building a website give you chills? To begin with you need the best domain name for a photography website to help you stand out in a crowd. If you are getting ready to build a website and trying to…

  • Social Media for Photographers – Part 2

    Social Media for Photographers

    Facebook, Instagram, Twitter, Pinterest, LinkedIn, SnapChat, TikTok, 500pixels, Flickr… so many choices, so little time. Where should you post your photos? Do you need to be on all of those websites? Which ones will help you find new customers? How often do you need to post? What days and what…

  • Social Media for Photographers

    Top Ten Social Media Tips for Photographers

    Do you like to share your photos online? Are you trying to build a following so that you can turn semi-pro or even become a full-time professional? Are you already pro and struggling to build your business? In this article I will share my top ten social media tips to…

  • Shoot A Social Media Profile Photo That REALLY WORKS!

    Shoot A Social Media Profile Photo That REALLY WORKS!

    Do you know how to shoot a great social media profile photo? In today’s visual world, the importance of having an AMAZING social media profile. . .


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