Helping Photographers Understand the HOWS & WHYS behind Great Photography

Marketing

  • Tog Tips
    Under Promise and Over Deliver

    Under Promise & Over Deliver is the WRONG Approach for Photographers

    I first heard Under-Promise and Over-Deliver from an early mentor way back in my twenties.  It is an aphorism. Aphorisms, like clichés are those pithy, often overused observations that contain a general truth, like, “if it ain’t broke, don’t fix it.”  I mean, it makes sense right?  Set the expectations low and over deliver on…

  • Modeling Resources

    MODELING PORTFOLIO 101

    A modeling portfolio is a model’s most important marketing tool. The modeling portfolio is what will get you signed by modeling agency(s) and hired by clients. Modeling is a first-impression business. Your photographs are always seen by the modeling agencies and clients BEFORE you are, so if they don’t sell your ability to be an…

  • Tutorials

    Self Portrait Tutorial.  How I shot my profile photo for social media and my photography website.

    I got new glasses this past week. I like my new look, but that meant I needed to shoot a new profile picture. I thought I’d take a second to share some of my self portrait tips. Watch the VIDEO… When shooting a portrait, ask yourself: WHO is the subject?  Me! WHAT is the photo…

  • Tog Tips

    Can we PLEASE STOP WATERMARKING images

    My Facebook group recently blew up in a heated debate: Why is watermaking an issue? Painters add their signature right into their painting as an assurance that people will be able to identify them as the artist but they do it in a way that you frequently need to hunt to find it. Photographers really don’t…

  • Marketing

    Photo Backup: How to create an automated system with cloud storage to protect your photographs

    How many photos do you have stored on your hard drive?  A thousand?  Ten thousand?  A hundred thousand?  Maybe a Million?  Or, are you like me with 13tb of digital files stored on hard drives? Do you have backups?  That’s correct, backups, plural… meaning more than one. If you don’t have a backup and a…

  • Marketing

    Websites for Photographers: How to build a photography website to build your photography business.

    Social Media? Check! Domain Name? Check! Website Hosting? Check! Now what???? Time to put yourself out there and create the website that people will visit to look at your work, learn more about you, contact you and hopefully hire you to photograph their events, their products, their portraits or weddings.  In other words, we need…

  • Marketing

    Social Media for Photographers

    Do you like to share your photos online? Are you trying to build a following so that you can turn semi-pro or even become a full-time professional? Are you already pro and struggling to build your business? Hey gang! Welcome to Part 1 of a two-part series on Social Media for Photographers. When I mentioned…

  • Tutorials

    Video Modeling Portfolios – The Future Is Here NOW!

    That’s right – VIDEO modeling portfolios. Video is changing the game for models and photographers in this industry.  The train has left the station and it is coming down the tracks. Video modeling portfolios are the future and the future is NOW! I know the concept of CHANGE is scary for a lot of you…

  • Modeling Resources
    15 Tips for a Great Modeling Portfolio

    15 Tips for a GREAT Modeling Portfolio

    Shooting your modeling portfolio is the most important thing that you will do as a model. Hopefully you make it to the cover of a major magazine some day, but without an amazing modeling portfolio your career will never get off the ground. PLEASE don’t make the mistake of rushing ahead and getting a bunch…

  • Photo Shoot Tips

    How to find the right model photographer to shoot your portfolio

    There are great model photographers all across the United States. There are however very few that are really good at shooting modeling portfolios. That doesn’t mean they aren’t good model photographers, it just means they don’t really understand what makes a great modeling portfolio. They don’t teach that in photography school. So here is what…

  • Modeling Resources

    Five tips for becoming a Foot Model

    So you want a career as a foot model? If you live in a big city and have great feet, then there is a chance that you could become a foot model. I am, however, sorry to report that the majority of foot models are actually girls who are making extra cash posing for pictures…

  • Modeling Resources

    What is a comp card?

    A model’s comp card is a 5.5” x 8.5” card that usually has the model’s headshot on the front and three to five images on the back that show the range of the model’s ability. Comp cards are printed on a thick card stock and are handed out to agencies and potential clients during castings,…

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