Helping Photographers Understand the HOWS & WHYS behind Great Photography

Under Promise

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    Under Promise and Over Deliver

    Under Promise & Over Deliver is the WRONG Approach for Photographers

    I first heard Under-Promise and Over-Deliver from an early mentor way back in my twenties.  It is an aphorism. Aphorisms, like clichés are those pithy, often overused observations that contain a general truth, like, “if it ain’t broke, don’t fix it.”  I mean, it makes sense right?  Set the expectations low and over deliver on…

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